ISSEY MIYAKE PARFUMS launched its first fragrance, L’EAU D’ISSEY, in 1992. The idea for this scent, whose name means ‘water’, was conceived of by Issey Miyake, who saw water as both the greatest material, as well as the greatest source for inspiration. It has had a remarkable influence upon the world of perfume.
Developed jointly by MIYAKE DESIGN STUDIO and BEAUTE PRESTIGE INTERNATIONAL in France, these fragrances are produced by the same principles as ISSEY MIYAKE’s clothing design: constantly bring new fragrances that are fitting for contemporary life, based on the concept of pursuing one’s true nature.