Launched in 2001, ISSEY MIYAKE WATCH is a creative project in which product designers active around the world participate. Each piece expresses the ISSEY MIYAKE brand spirit with its own unique design method. Each time, the development challenges were to have a fresh design proposal, to be an analog Watch, to be a Japanese product, and to have the designer handle the package design himself. Through collaboration between Seiko and MIYAKE DESIGN STUDIO we are constantly proposing watches with new value.