The SPRING SUMMER 2025 season will start at BAO BAO ISSEY MIYAKE stores in Japan on Monday, January 6.

“PLAYFUL” Vol.1

By combining triangular pieces to form a unit,
BAO BAO ISSEY MIYAKE bags create three-dimensional shapes.

The playful spirit that the brand has cherished since
its launch is incorporated into this season’s “PLAYFUL” theme.

May the joy the wearers feel become what enriches everyday life.

Have fun every day, be creative, and remember to stay curious.
Dive into a new imagination.

BEYOND

The new BEYOND series features an energetic shape and echoes the seasonal theme of “PLAYFUL”. When the triangular pieces are assembled into the bellows structure, an imaginative form is created. It can also be folded compactly when not in use.

Styles: Handbags (2)
Colors: Multicolored, Grayish White, Black

The video for the BEYOND series has been released. Accompanied by fun pop music, the video dynamically showcases the appealing features of BEYOND. It is full of playful visuals, including the moment the bags transform from a flat shape into a three-dimensional form as well as scenes highlighting the bags’ spiky silhouette. The sight of the vibrant bags is so irresistibly appealing that you will want to reach out and touch them. Watch the video to enjoy the world of BEYOND that is full of surprises and fun.

Please visit our official Instagram account to see all the latest visuals and information from the brand.