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The HaaT brand concept is based on three similar-sounding words.

“HaaT” is the “heart” of Made in Japan. “HaaT H” is a Hindi word that means “hand” that conveys Indian craftsmanship to the present day. And the combination of these two is "HaaT" which means village market in Sanskrit.

HaaTH, which makes you sense the warmth of hands, conveys Indian craftsmanship to the modern era. The products, which are created by artisans of the highest level based on traditional clothes-making at their workshop in Ahmedabad City in northwest India, are so precise that it is hard to believe that they are handmade. We want to apply the techniques passed down from hand to hand to modern garments with designs from Tokyo. Fascinated by the traditions and culture rooted in this region of India, we continue to collaborate in manufacturing.

The workshop is located in a remarkably lush green corner with large trees. The family that runs it set up the workshop to hand down the traditional techniques, as they have been in the spinning business for generations.

HaaT clothing is made one-by-one through the handwork of artisans.

The artisans who quietly engage in handwork become relaxed during tea time.

The waste liquid generated after dyeing is filtered many times until it becomes clean enough for the compost earthworms in the workshop to live in, before being discharged into the river. Since my first visit to India in 1984, this circulatory system continues to be applied.

“HaaT” tags for clothing made in India always have the word “HaaTH” written on them.

BHILL
A decoration of delicate embroidery using the craftsman’s sewing machine. Following lines drawn in chalk, the sewing machine is guided by a skilled hand to create an exquisite design.

BORIA / DORI

The buttons and string used in HaaTH collections are handmade using leftover fabric in order to reduce waste. Buttons called Boria are made by wrapping fabric around leftover seam allowances to create the core. Dori are strings made with discarded seam allowances to create the core. With special craftsmanship, Boria and Dori can also be made with just fabric and without a core.

KANGRI
When two pieces of fabric are sewn together, the seam allowance is sewn by hand in a triangular shape, a traditional technique that is not only strong but also for aesthetic purposes. A custom of wearing ultrathin fabric made with fine thread in pursuit of comfort has taken root in India, which often experiences intense heat due to the characteristics of its topography and climate. In particular, the Maharajas of India favored clothing with translucent and beautiful but functional decorations. In other words, KANGRI was also a technique used for parts of courtly clothing. The shadows created by the overlapping of the fabrics are also elegant, and are used not only to trim the edges, but also as decoration.

KABIRA
Stitched embroidery, which can be seen in the Tohoku region of Japan, is also widespread in India as a traditional technique called Kabira. By embroidering a thread stitch by stitch, the thin fabric becomes thicker, warmer, and more durable. Jackets and coats with fine Kabira can be worn for many years.

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