ELEMENT SERIES Ⅲ

CONCEPT

What do we need from our sunglasses? It was this simple question that sparked the design of the ELEMENT SERIES III. First, we want our shades to protect our eyes and skin from UV damage. Next, we want excellent comfort with the robustness to withstand frequently being worn and removed. And finally, they should uplift the wearer. Addressing these requirements led to the birth of these boldly-shaped, television-cut sunglasses.

TECHNICAL

DETAIL 1 Television cut
Television cut with a diagonal cut inside the rim seen in vintage eyewear. It is so called because of the shape of the old Brown TVs, and the clear line between the front and the lens is accentuated by skillful cutting and polishing techniques. Sunglasses are large to protect the eyes, but they have a visual effect that gives a sense of depth and lightness with a sense of transparency.

DETAIL 2 Spring Hinge
Our daily life is a series of busy movements between indoors and outdoors. Under such circumstances, Sunglasses are an item that is often worn and removed. Thanks to the spring mechanism, even if the glasses are put on and taken off with one hand, the spring hinge that we have adopted this time will expand and return to its original shape without difficulty. It has a built-in spring hinge that is not visible from the outside, and it is soft and comfortable to wear, reducing the burden on the temples.

DETAIL 3 Double-sided UV cut lens
Our eyes and skin are damaged without realizing it due to the amount of UV rays, which is said to be increasing year by year. UV protection is now an essential part of everyday life. The general UV cut function is compatible with ultraviolet rays from the front, but it cannot completely prevent the reflected light of ultraviolet rays entering from the back of the lens.The UV anti-reflection coating lens installed in ELEMENT SERIES III. cuts 95% of backside reflected UV rays. In today's active lifestyle, these lenses play an important role in protecting the health of your eyes and skin.