The CUBE at ISSEY MIYAKE GINZA / 445 presents an installation, “KUFU” by GOOD GOODS ISSEY MIYAKE.

Many hints and ideas for design can be found hiding in daily life. We too gain inspiration for the development of GOOD GOODS ISSEY MIYAKE products from everyday goods and traditional tools rooted in our everyday lives. The experiences brought about by the wisdom and “KUFU”(ingenuity) of our predecessors bring out enjoyment in life.

This exhibition breaks down the processes by which GOOD GOODS ISSEY MIYAKE products are made, which starts from observing daily life, and focuses on the relationship we have with the things around us to get a panoramic view of the essence of “good things” in a broader sense.

Take a look at relationships born from various contexts such as keywords, shapes, and purpose of use. The change in perspective arising from unexpected combinations will give you a fresh look at the origins and appeal of GOOD GOODS ISSEY MIYAKE.

Installations in conjunction with this will be held at the CREATION SPACE of ISSEY MIYAKE SEMBA.