Launched in 2018, GOOD GOODS ISSEY MIYAKE is a project that develops accessories to explore what it is that makes good products. The design team engages in research and development driven by experimental concepts, as they continue to evolve alongside ever-changing society and lifestyles. The team members bring their individual expertise to create products full of playfulness and originality, as they consider the relationship between a product and its user to bring richness—a special experience—to everyday life.