Launched with its first collection of the autumn winter 2010 season as an independent brand, BAO BAO ISSEY MIYAKE creates bags of innovative designs out of compositions of a variety of triangles. Not only are the bags—transforming from planes into geometric forms as they fill with items—designed for various occasions in life, but also they are products of utility that can be carried and stored flat. As the brand continues to explore the possibilities within the shapes and arrangement of geometric pieces, it engages in research and development of new materials along with new styles of bags, thereby challenging itself to look at what a bag is, while bringing a sense of beauty, wonder, and joy to the users.