BRAND NEW DAY

The limited series, “BRAND NEW DAY” will be released.

The series features works drawn by illustrator, Hikaru Ichijo, depicting scenes from a day in the life of women wearing PLEATS PLEASE ISSEY MIYAKE; from dashing out the door in the morning, to relaxing at the window by night.

BRAND NEW DAY series includes vests, dresses, T-shirts and bags with five different illustrations by Hikaru Ichijo. The lineup will also include crop tops, pants and large-sized MADAME-T stoles in the patterns featured in the background of each illustration.

Hikaru Ichijo

Active as an illustrator since 2018. Ichijo strives for color expression based on printing techniques and graphic illustrations. By not depicting faces, her intention is to not judge people based on predetermined standards of beauty. She works extensively on book covers, illustrations, advertisements, and packaging.

July 10 – 23, 2025
PLEATS PLEASE ISSEY MIYAKE / AOYAMA

July 10 – 24, 2025
PLEATS PLEASE ISSEY MIYAKE / NEW YORK

July 25 – August 13, 2025
35, Yeonmujang-gil, Seongdong-gu, Seoul, Republic of Korea, 04782

July 30 – August 5, 2025
PLEATS PLEASE ISSEY MIYAKE HANKYU DEPARTMENT STORE UMEDA MAIN STORE
11, Coto Coto Stage, 1F

August 6 – 31, 2025
ISSEY MIYAKE SHINJUKU
ISETAN THE SPACE, 2F, Main Building

August 15 – September 15, 2025
ISSEY MIYAKE SIAM DISCOVERY
G Floor

*This collection is available exclusively in-store.
*The product lineup will differ slightly at Kotokoto Stage 11 on the 1st floor of the Hankyu Umeda Main Store. Please inquire with the store for details.