The AUTUMN WINTER 2025/26 season will start at BAO BAO ISSEY MIYAKE in-store and online on Tuesday, July 1.

“PLAYFUL” Vol.2

By combining triangular pieces to form a unit,
BAO BAO ISSEY MIYAKE bags create three-dimensional shapes.

The playful spirit that the brand has cherished since
its launch is incorporated into this season’s “PLAYFUL” theme.

As we playfully explored and combined a variety of triangles, the form of a unique, free-spirited creature emerged.

A sense of powerful life and bursting joy.
We want to share the fun of manufacturing with even more people.

MEOW

MEOW bags transform into a cat-like silhouette when folded. Aligned with the season’s theme, PLAYFUL, the bags feature lenticular material for the eyes that move from side to side, and a handle that resembles a tail. These items can be used not only as a bag but also as a charm or decorative object.

Styles: Handbags (2)
Colors: Black x Off-White, Blue x Red, Dark Gray x Yellow, Black

The video for the MEOW series has been released. When folded, the bags take on a cat-like form. Their three-dimensional structure creates movement and gives them a unique presence. Set to playful music, the video is accented with meowing sounds. Check out a world filled with humor and fun.

*It is planned for the items to be released for sales through the ONLINE STORE on the same day. (Subject to change without notice)

Please visit our official Instagram account to see all the latest visuals and information from the brand.