The items are now available.

Thirty years after the iconic and symbolic evocation of water that revolutionised perfumery with the worldwide launch of L’Eau d’Issey pour Homme (1994), a great classic combining transparency
and elegance, Issey Miyake once again draws inspiration from an essential element of nature: salt.
A tribute to today’s masculinity, reconnected to its senses, Le Sel d’Issey conjures up the image of a beneficent nature that transmits to men the impetus, drive and desire to live intensely. A condiment of life, salt awakens the senses and stimulates energy, that vital impulse that animates us and gives flavour to our existence.

LE SEL D’ISSEY EAU DE TOILETTE

In nature, salt has effectively no smell. Like an alchemist, perfumer Quentin Bisch (Givaudan) has succeeded in giving it more than just a smell: a fragrance. Since there is no such thing as a salt extract, the perfumer has created his own personal interpretation.

“Salt is the memory of waves that move around the Earth.
When we directly addressed the element of salt,
it naturally resonated with the themes of water
and natural movements, which Issey Miyake long explored.”
Quentin Biche

The fluidity of this fragrance, with its incisive freshness, and both woody and marine notes,
constantly moves from sea to land in a reciprocity that gives the fragrance a pulse, like a heartbeat. The sea is expressed in the extract of laminaria seaweed and oak moss, which was once a seaweed and migrated to dry land several thousand years ago; both are of natural origin. This marine focus is sublimated by the freshness of the salt accord and enhanced by a note of natural ginger sparkling with life.

The earth is embodied in a natural vetiver with powerful mineral facets, cultivated for the first time in sand, as well as in cedarwood of natural origin, upcycled from wood shavings from the furniture industry. All these woody notes give the fragrance its incredible density.
It is the reciprocal interaction between these two points of focus, the sea and the land, this infinite movement, that makes Sel d’Issey so vibrant, and ultimately so alive.

The fragrance bottle was designed by Japanese designer/artist Tokujin Yoshioka. Yoshioka creates innovative works on the themes of nature and light.
Of an absolute purity, the masculine curves of the bottle reveal the radiance of light and the energy of salt. The elliptical shape gradually fades towards the bottom of the glass in perfect fluidity. This is a bottle evoking movement rather than form, in line with Tokujin Yoshioka’s intention.
The light reflecting off the chrome metal cap gives the design an impression of energy and movement.

Eau de Toilette (50 mL / 100 mL)
Eau de Toilette Refill (150 mL)
Shower Gel (200 mL)

PERFUMER
Quentin Bisch
Bisch was born in Strasbourg, France. After attending the Givaudan’s Perfumery School in Grasse, he joined Givaudan in 2011.

BOTTLE DESIGN
Tokujin Yoshioka
Born in 1967, Yoshioka studied design under Shiro Kuramata and Issey Miyake, and established TOKUJIN YOSHIOKA INC. in 2000. He is active in the fields of design, architecture, and contemporary art.

In addition, to celebrate the launch, the exhibition “ISSEY MIYAKE LE SEL D’ISSEY: Imagination of Salt” will be held at 21_21 DESIGN SIGHT Gallery 3 from Wednesday, August 28 to Sunday, September 8.

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